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KEY ADVANTAGESCleans -  Safely cleans all leather back to a 'new' condition. Not only that but after applying the protection cream, all future dirt will be held on the barrier it creates and will easily wipe off. It helps stop leather absorbing dirt!Conditions -  Feeds the leather with natural oils and waxes preventing it from drying out and cracking.Repels Stains -  Effectively holds dirt and all oil and water based stains on the surface to simply be wiped awayProtects -  Not only from stains, the protection cream adds an invisible barrier to the leather that protects the leather from the elements. When you sit on leather you cause friction, continuous friction will wear away the leathers coating causing your leather to become rough and faded. The colour may even start to peel and wear off! The protection cream absorbs all friction and so helps prevent the above problems.Aromatic -  This product will temporarily infuse the smell back into all items of leather.Reduces Fading -  With added UV inhibitors the protection cream now also helps prevent the sun from fading the leather when it is in direct contact.PROVEN PERFORMANCEAdded barrier protection technology in the Leather Protection Cream allows the leather to repel oil and water based stains, retaining them on the surface so the leather can be easily wiped clean. The images below show just how effective this barrier is in repelling water and oil based spills.The image on the right shows how the Leather Protection Cream has caused the liquid to bead up on the surface preventing it causing a stain, where as the image on the left shows that the liquid has completely soaked into the leather, making a simple spill far more difficult to tackle.Liquid without protection creamLiquid with protection creamNot only that but it makes the leather easier to clean in the future. How? because it stops dirt from being absorbed or becoming ingrained in the leather allowing you to wipe it off easily.Modern Leather - Why this product is ideal for it! -  Most leather sold in shops and in all car interiors has a pigmented finish on it. What this means is that the leather is painted and then sealed with a lacquer. It is impossible to feed the leather because you cannot breach the surface and so the oils and waxes can't soak in. In these cases it is not the leather that is drying out and cracking but the pigment on the surface.So it is pointless using a leather conditioner on such leathers, you need a product that protects the finish. The leather protection cream adds a protective layer to the leather that will protect the finish from all wear, tear and heat.